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When you register a domain, your personal data can end up in a public database called WHOIS. WHOIS privacy keeps it from appearing.
What WHOIS is
WHOIS is a public directory that ties each domain to its owner's data: name, address, email and phone.
The risk of exposing your data
Without privacy, anyone can look up your personal data in WHOIS, which usually means spam, sales calls and impersonation attempts.
How WHOIS privacy works
With privacy enabled, the public record shows protection data instead of yours; you remain the real owner of the domain.
Privacy included at ViaHost
At ViaHost, WHOIS privacy is included at no cost on every domain: your personal data never appears in the public registry.
FAQ
Yes. It is a standard, legitimate service that protects your personal data without changing domain ownership.